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Prof. Susanne Lengyel

Engineering Design and Prototyping

Profile | Prof. Susanne Lengyel

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Work and research focus

  • Industrial Design: Development of new products and product systems
  • Development of design strategies
  • Design management and Design Thinking
  • Target group definitions and considerations
  • Trend developments
  • Design communication

Work and research focus in the field of human-machine interaction

 product development:

  • Target group analysis and definition with the help of various tools
  • Representation of target groups and personas
  • Market analyses and their description
  • Trend analyses and description of current and future trends

 Design Thinking - from problem to prototype:

  • Methodology and application
  • Opening perspectives and creating an understanding of the problem
  • Interaction with users and customers
  • Creating prototypes (presenting the most relevant solution ideas)
  • Testing and collecting user feedback

 Research project: PlugIN - Platform of self-adaptive user interfaces for device operation as individual assistance system

 Service offer

  • Product design and design consulting
  • Design management

 Other competences

  • Various international design awards
  • Expert/ Consultant on design issues
  • vice president of the Deutscher Designtag e.V.

 Previous employers/references

  • Zollverein School of Management and Design
  • Fiat Group Automobiles
  • Miele & Cie
  • Haier

Vita

Good industrial design integrates a wide variety of disciplines and creates added value for customers. Market-oriented product developments are the basis for successful companies and the result of application-oriented processes. Following this strategy, Prof. Susanne Lengyel has worked successfully as an industrial designer for many years.

Born in Freiburg, she studied "Industrial Design" at the Metropolitan University of Manchester and at the University of Duisburg-Essen (today Folkwang Universität der Künste), where she obtained her diploma. She later returned to the University of Duisburg-Essen as a research assistant in the Industrial Design program, before moving to the Zollverein School of Management and Design in Essen, where she headed the "Research and International Cooperation" department.

During her studies she was already working as a freelancer with her own design office. After her studies, Prof. Susanne Lengyel went into industry and worked as a senior designer for Miele & Cie.KG in the area of kitchen development.

Before she took over the professorship "Engineering Design and Prototyping" at the University of Applied Sciences Hamm-Lippstadt on April 1, 2011, she worked as a design consultant with a focus on developing design strategies for companies. Products she has been involved in designing have won international design awards many times.

At the University of Applied Sciences Hamm-Lippstadt, Prof. Lengyel established the bachelor's degree program "Visual Computing and Design" and thus contributed significantly to the development of the Lippstadt Campus. After her appointment as Head of Department Lippstadt 2, she handed over this function to Prof. Dr. Christian Sturm in March 2014. From of October 1, 2016 to October 1 2021, she held the position of Vice President for Teaching and Learning.

Prof. Susanne Lengyel is holding leading positions in important German industry associations for design: from 2000 to 2012 she was president of the Verband Deutscher Industrie Designer e.V. (VDID) and from 2007 to 2018 as Head of the Initiative der Deutschen Designverbände e.V. (iDD), the first interdisciplinary federation of various German design associations. From 2012 to 2019, Prof. Susanne Lengyel was member of the speaker's council of the Deutscher Kulturrat e.V. (German Cultural Council) and since 2012 has been vice president of the Deutscher Designtag e.V. Thus, she represents the interests of designers at the highest federal level.

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