Social media such as Facebook, Twitter, WhatsApp, YouTube, Wikipedia, Google, forums or podcasts have radically changed today's reality of life and our way of working. Whether in the private domain or for professional applications, for instance in organizations, administrations and businesses, the possible ways of communication, that is the interaction between sender and receiver, the sharing of or commenting on news and images puts high requirements on the developer and operator of such media. The "Social Media and Communication Informatics" study program takes up these challenges.
Social media in the business context have a particularly great development potential. Their sustained success depends on the correct technical support for improving the communication from person to person, the application of suitable technologies and the users' responsible dealing with the contents, also under aspects of data protection laws.
The degree course
The study program imparts fundamentals of computational sciences with an interdisciplinary approach and directly relates them to the application. Practical modules, a practical semester and project work prepare the students for their professional life. In addition to the regular attendance study program, the integrated degree course puts a strong emphasis on practical relevance.
Elective subject profiles:
- Marketing and Technology
- Industrial Espionage
- Interaction and Communication
The occupational prospects of an information scientist cover a broad range. Regardless whether specifically focusing on the theme of social media or on other fields of computer sciences, the fundamentals of communication and pursuing a critical approach to information technologies are an advantageous precondition for a successful engagement in a modern company.