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Research Area Business Development

Competitiveness in the Economy 4.0

In order for companies to achieve growth and agility, it is often necessary to work through a wide range of topics, from marketing and organizational or IT issues to innovation management and corporate control. The techniques and methods that can be applied are as diverse as they are sometimes complex. This often systemic and interdisciplinary task represents a considerable challenge for companies operating on the market, especially in view of the fact that it is a continuous task.
This broad, systemic challenge is adequately reflected in the fields of work of the participating professorships in business development field.

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