Regardless whether medium-sized enterprise or multi-national group, consulting firm or technology production – economic know-how is required in all companies. Operational business or strategic aspects, the requirements specification for business economics is continuously developing further and the challenges the management is confronted with are growing: globalization, international markets, unstable competition and framework conditions, changing financial instruments, and the micro-segmentation of target groups with all consequences for individualized products are only a few adjustment screws for business success.
The "Business Administration" bachelor’s degree program takes up these tendencies and imparts necessary core competencies through a broad education in all important functional areas of business administration and related fields of knowledge. Owing to the great choice of specialist business administration subjects and areas of specialization, all typical work areas are wide open to the graduates of this degree course and offer opportunities for individual profiling and specialization, for example in accounting, marketing or human resource management.
Major fields of study:
- International Studies
- Design and Marketing
- Small and medium sized and familiy enterprises