Developing intelligent markets
In a globalized economy, companies are subject to constant change. Anticipating what factors positively influence competitiveness and growth thereby presents particular strategic challenges to, among others, the innovation management in technology companies. The requirements profile is broad: exploring market opportunities and recognising business risks at an early stage, demand-oriented design of product innovations, respecting trade mark rights and protecting patents. Furthermore, future-oriented developments and the intelligent application of efficient and resource-sparing technologies gain an ever increasing importance in times of demographic change.
The degree course
The Technical Management and Marketing study programme takes up interdisciplinary issues. Besides the imparting of basic engineering knowledge, sustainable management, eco marketing as well as new business models and types of enterprises are just as important as the management of business risks, the organization and structuring of processes of change as well as the planning of strategic technology marketing.
The programme of studies imparts fundamentals of engineering sciences with an interdisciplinary approach and directly relates them to the application. Practical modules, a practical semester and project works prepare the students for their professional life.
Major fields of study:
- Risk Management
- Green Business
- Technology Marketing
- Information technologies
The bachelor degree opens up a wide range of professional fields in technology-driven industries, sectors and companies.