The way to biomedical technology markets
Point of care diagnostics, telemedicine and personalized pharmaceuticals: in the next few years, biomedical and medical technology companies will be confronted with enormous challenges. Biomedicine and medical engineering are large future markets for companies in Germany. From component suppliers to companies supplying patients, physicians or hospitals as customers, there is a great demand in the entire value chain for specialized employees with biomedical expertise as well as management and marketing know-how for highly specialized and regulated markets.
The study path includes medical technology topics, such as biosignal acquisition, pathogenesis, implants and telemedicine, an introduction to health economics but also risk and product management, advanced strategic management for biomedicine, marketing communication and strategic IP management. The spectrum of contents ranges from biomedicine to management and marketing. The combination of technology and communication, natural and management sciences offers a highly diversified course of studies and broad-based knowledge with the possibility to further deepen this expertise in the master thesis on a special topic.
Typical occupational fields after the master degree are found, for example, in product management, marketing or the management of companies in the medical engineering or biomedicine sector and wherever people acting as interface or in the executive management are in demand.