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Product Development and Business Studies

Master’s degree course | Hamm Campus

Technological innovations and modern production techniques for tomorrow's high-tech products

Development of smart products for the sports, health and medical sector

Wearables, such as fitness trackers, are a prime example of smart accessories from the sports and leisure sector that take advantage of synergies between various disciplines: human science knowledge, technical innovations and possibilities in the fields of sensor technology and microcontroller systems. If innovative materials and modern production techniques are used in addition, a cost-efficient, attractive high-tech product is the result. The success of the top seller is rounded off by effective marketing strategies, such as the "10,000 steps initiative" internet campaign, and user-friendly apps which address fundamental psychological needs such as health and competitive thinking. In the meantime, these products, which were originally developed for the sports and leisure market, have found their way into the health care system, where they are used by health insurance companies for the voluntary monitoring of insured persons, or even in the medical field for health monitoring of, for example, cardiac patients, where huge amounts of data are generated.

The "Product Development and Business Studies" master's program focuses on the demanding development of smart products in the sports, health and medical sector.

 

From a technical point of view

These products incorporate smart sensor microcontroller systems and use innovative production methods and forward-looking production techniques. Huge amounts of data (big data, cloud computing) are generated during production and product qualification, which are controlled and analyzed by means of statistical methods, the methods of multivariate statistics. In this process, digitalization is becoming increasingly important not only in manufacturing technology but also as part of smart products. This is why one of the major fields of study in this degree program is the deepening of programming knowledge, which runs through different modules like a common thread in order to optimally train the students in practical exercises for the digital challenges of the future job market. At the same time, standards and regulatory requirements obviously apply to ensure that the approval of medical devices is met. Students will also get to know them in this master's degree program.

From a business point of view

The products are to be developed so that they are competitive and profitable on the global market. For this reason, the necessary specialist knowledge is actively acquired in the English language modules of Business Studies, Global Market, Marketing, Corporate Management, and Sales Management, on the basis of specific product development examples.

Learning by doing

In order to be able to efficiently implement these complex topics in your future professional life, the theoretical basics and aspects are discussed in seminar lectures, so that they can be put into practice in the "Technikum", laboratory or PC pool. These include CAE (computer-aided engineering) and FEM (finite element methods) simulations of plastic product development, 3D printing of additive manufacturing, CNC programming and processing, the development and programming of smart sensor systems, and the handling of large amounts of data and statistical evaluation. Management competencies are implemented within each module with different focal areas. The English-language modules of "Business Studies" will, for example, focus on communication and presentation in English. The technical modules will emphasize the management skills of teamwork, structured, scientific and independent working and analytical and interdisciplinary thinking.
Small groups and compact tuition on two to three days per week allow for an intensive and individual master's degree program.

The master's thesis, which is preferably carried out in cooperation with an industrial company, transfers the acquired knowledge and skills to practical fields.

Practically relevant equipment

At Hamm-Lippstadt University of Applied Sciences, the "Product Development and Business Studies" degree program is taught on the Hamm Campus. State-of-the-art buildings, laboratories and facilities provide an ideal environment for practice- and market-oriented as well as forward-looking studies.

Future prospects

 Typical areas of employment after the master's degree are, for example, in the technical product development or technical product management for sports, health and medical products, or as a production engineer for

  • product manufacturing,
  • production control,
  • process analysis or
  • improvement of production processes.

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